ChatGPT traffic converts 30% better than paid ads, lifts AOV 30-40% for D2C brands
Inc42 flags a channel shift for Indian D2C and e-commerce: shoppers researching via ChatGPT arrive pre-informed and high-intent, converting 30% better and spending 30-40% more per order than paid or organic traffic—pressuring performance marketing budgets.
Inc42 reports AI-assisted shoppers researching via ChatGPT convert 30% better and spend 30-40% more per order than paid/organic traffic, as pre-informed consumers arrive with higher purchase intent—signaling a channel shift for Indian D2C and e-commerce merchants.
Why this matters
ChatGPT is emerging as a discovery and research layer above traditional paid and organic channels, forcing D2C brands to rethink full-funnel attribution and where acquisition dollars deliver the highest ROI.
Omni-channel signals steady at 399 in the last 90 days, reflecting sustained channel-mix experimentation.