Nykaa Plugs Into ChatGPT in Multi-Year OpenAI Pact for Conversational Commerce
Nykaa Beauty and Nykaa Fashion will live as connected apps inside ChatGPT, opening a conversational storefront to OpenAI's user base while 55M Nykaa customers gain AI-led discovery. ChatGPT Enterprise also rolls out across marketing, supply chain, finance and engineering.
Nykaa announced a multi-year partnership with OpenAI to integrate Nykaa Beauty and Fashion as connected apps within ChatGPT for conversational shopping, and to deploy ChatGPT Enterprise across marketing, supply chain, finance, and engineering functions.