Nykaa stock jumps 2.5% as OpenAI deal opens ChatGPT as new sales channel
FSN E-Commerce's Nykaa Beauty and Fashion will be listed as connected apps inside ChatGPT, enabling AI-driven product discovery. Shares rallied to Rs 278.9 as investors priced in agentic commerce as a fresh distribution lever beyond app and web.
Nykaa shares rose 2.5% to Rs 278.9 after partnering with OpenAI to list Nykaa Beauty and Fashion as connected apps inside ChatGPT, enabling AI-driven product discovery and creating a new agentic commerce distribution channel.