Cellecor Gadgets targets ₹5,000-crore revenue in three years on offline push

Homegrown electronics maker eyes ₹5,000 crore in three years, up from ₹1,800-2,000 crore this FY, leaning on premium SKUs, tier II-IV distribution, financing tie-ups with Bajaj Finance and Pine Labs, and a ₹300-crore Africa manufacturing bet. 90% of revenue stays offline.

— Filed Thu, 16 Jul, 2026, 17:20 IST · Source ET Small Business · Updated

Homegrown electronics maker Cellecor Gadgets targets ₹5,000-crore revenue in three years, driven by consumer appliances, premium SKUs, offline distribution and financing tie-ups with Bajaj Finance and Pine Labs across tier II-IV Indian markets, plus Africa manufacturing.

Why this matters

Cellecor's ₹5,000-crore target roughly triples current revenue, doubling down on offline tier II-IV reach, premium SKUs and financing tie-ups rather than a digital-first pivot common among electronics peers.

Retail-company signals accelerating at +832900% QoQ.