CCPA Fines Storia Foods, Mrs Bectors ₹1 Lakh Each Over Misleading '100%' Label Claims

India's consumer watchdog penalized Storia Foods and Mrs Bectors Food Specialities ₹1 lakh each for unsubstantiated '100%' food label claims, with English Oven's 87% whole-wheat flour exposing a 13-percentage-point gap. Experts warn of tougher scrutiny on absolute claims like 'natural' and 'preservative-free' across packaged food.

— Filed Mon, 29 Jun, 2026, 13:02 IST · Source Outlook Business · Updated

CCPA fined Storia Foods and Mrs Bectors ₹1 lakh each for unsubstantiated '100%' food label claims. Experts warn of stricter FMCG scrutiny on absolute claims like 'natural' and 'preservative-free', signaling tougher compliance requirements for Indian packaged-food brands.

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