CCPA fines Storia, English Oven ₹1 Lakh each over misleading '100%' juice claims
Consumer regulator ordered immediate withdrawal of '100%' branding from coconut water and juice SKUs across packaging, brand sites and quick-commerce platforms including Blinkit, Zepto and JioMart, after labels disclosed as little as 4% pomegranate and 9.6% coconut water concentrate.
CCPA fined Storia Foods and Mrs. Bectors (English Oven) ₹1 Lakh each for misleading '100%' claims on coconut water and juice products, ordering immediate withdrawal from packaging, websites and ecommerce platforms including Blinkit, Zepto and JioMart.
Why this matters
Third CCPA action in a recent string targeting '100%' label claims, with Storia named alongside English Oven and Mrs Bectors. Signals tightening scrutiny of juice and coconut water labelling across DTC and quick-commerce.
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