Cashfree waives gateway fees on first ₹20 lakh GMV to target 2 million SMB merchants
Cashfree Payments will charge new Indian merchants zero gateway fees on their first ₹20 lakh in GMV through FY27, using the festive-selling period to accelerate SMB onboarding. The Bengaluru fintech aims to double its SMB merchant base from 1 million to 2 million.
Cashfree Payments will waive gateway fees on the first Rs 20 lakh GMV for new Indian merchants through FY27, targeting festive-season SMB acquisition. The Bengaluru fintech aims to double its merchant base to 2 million, intensifying competition among payment processors.
Why this matters
Cashfree Payments extends its D2C checkout push after embedding Snapmint Pay-in-3 and 0% UPI EMI in One Click Checkout, while its cross-border travel, overseas investment and B2B services bet broadens merchant payment use cases.
retail-company is accelerating, up +964200% QoQ.