Cashfree integrates Snapmint's Pay-in-3, 0% UPI EMI into One Click Checkout for D2C brands

Cashfree Payments taps Snapmint's card-free installment rails to serve India's 700M UPI users amid sub-5% credit card penetration. The integration promises D2C brands 20-30% higher conversion, 30-40% AOV lift and RTO below 2%, with 3-5 day onboarding across 2,000 brands.

— Filed Mon, 6 Jul, 2026, 11:07 IST · Source YourStory · Capital · Updated

Cashfree Payments integrates Snapmint's Pay-in-3 and 0% EMI on UPI into its One Click Checkout, letting Indian D2C brands offer card-free installment payments to UPI-native, credit-card-absent shoppers, boosting conversion and average order values.