Budget phones and small TVs slump as India buyers trade up to premium devices
Counterpoint data shows sub-Rs12,000 smartphone sales fell 54% Jan-May with budget share sliding to 14%, while mid-range rose 17% and premium 6%. 32-inch TV sales dropped 35%+ (share 45% to 38%) as 43-inch+ sets gained 8-15%, driven by memory chip costs pushing small devices pricier.
India electronics market shifts as budget smartphones (sub-Rs12,000) fall 54% Jan-May and 32-inch TVs drop 35%, while mid-range/premium phones and larger TVs gain demand, with memory chip cost dynamics favoring premium devices.
Why this matters
Counterpoint's latest India data shows a structural shift up-market, with budget phones and small TVs squeezed by memory chip cost pressures while mid-range and larger screens gain share.
Retail-company signals accelerating at +800400% QoQ.