BlueStone, SafeGold launch in-store household gold-to-digital gold service
Customers can deposit household gold at BlueStone stores, receive 24K digital gold and lease it to jewellers for an estimated 4% annual yield denominated in gold grams.
BlueStone and SafeGold launched a service allowing customers to deposit household gold at BlueStone stores, convert it into 24K digital gold and lease it to jewellers for about 4% annual gold-gram yield. The initiative targets domestic jeweller working-capital access and lower gold-import reliance.
Why this matters
The launch extends BlueStone’s omni-channel push after Q1 revenue rose 49% alongside stronger same-store sales and smaller-city expansion, and follows the brand’s third consecutive profitable quarter.
Omni-channel is steady, with 1,766 signals recorded in the past 90 days.