BlueStone, SafeGold launch in-store household gold-to-digital-gold platform
Customers can bring physical gold to BlueStone stores for assay and conversion into digital gold for leasing, with returns of around 4% annually in gold grams, according to the companies.
BlueStone and SafeGold launched a platform allowing customers to bring physical gold to BlueStone stores for assay, conversion into digital gold and leasing. Customers can earn roughly 4% annual returns in gold grams, while the partners aim to mobilise household gold and reduce imports.
Why this matters
The launch extends BlueStone's momentum after its third profitable quarter and Q1 revenue growth of about 49%-50%, supported by same-store sales and smaller-city expansion.
Omni-channel is steady, with 1,757 signals in 90 days; the input provides no QoQ percentage.