BigBasket widens offline grocery push to build omnichannel reach
Tata-owned BigBasket is expanding self-service and large-format stores after its Hyderabad pilot, aiming to broaden its customer base while retaining an online-led grocery model. Physical stores are expected to carry roughly one-tenth of the SKUs available online.
Tata-owned BigBasket is expanding offline retail through self-service and large-format stores to build an omnichannel grocery presence, widen its India customer base and counter intensifying competition. The company retains online focus, with physical stores carrying about one-tenth of online SKUs.
Why this matters
BigBasket’s move follows recent signals on its broader India expansion and the resurfacing of its early-2023 Hyderabad pilot, indicating a shift from a local test toward a wider omnichannel footprint.
Omni-channel is accelerating, up 207300% QoQ.