BigBasket's offline grocery push resurfaces a January 2023 move to widen its omnichannel reach
Tata-owned BigBasket had added self-service stores in Bengaluru and piloted a large-format supermarket in Hyderabad as of January 2023, using physical retail to acquire new customers while keeping its broader assortment online.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, widen its Indian customer base and counter competition. It operates self-service outlets in Bengaluru and piloted a large-format Hyderabad supermarket, while retaining online as its primary assortment channel.
Why this matters
BigBasket's January 2023 offline activity follows its August 2017 FDI-backed food retail approval and aligns with its Hyderabad large-format grocery pilot, showing a recurring effort to add physical reach alongside online assortment.
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