BigBasket's offline grocery push resurfaces: Hyderabad pilot from early 2023
Tata-owned BigBasket had been widening its omnichannel grocery strategy through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, first reported in January 2023. Physical outlets were expected to carry roughly one-tenth of its online assortment while helping the brand reach new shoppers.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery business, starting with self-service outlets in Bengaluru and a Hyderabad supermarket pilot. The retailer expects physical stores to widen its Indian customer base while online remains central; it may pursue an IPO by 2025.
Why this matters
The resurfaced January 2023 Hyderabad pilot aligns with prior signals on BigBasket's 2017 FDI-backed food retail approval and its move to take the grocery model offline.
Omni-channel is accelerating, up 203000% QoQ.