BigBasket takes its grocery model offline with Hyderabad large-format pilot
Tata-owned BigBasket is widening its omnichannel grocery strategy through self-service stores and a large-format pilot in Hyderabad. The physical format will stock roughly one-tenth of the SKUs available online, targeting shoppers who still favour supermarkets for food and drink purchases.
Tata-owned BigBasket is expanding offline retail through self-service outlets and a Hyderabad large-format pilot, pursuing an omnichannel strategy to widen India reach. Physical stores will carry one-tenth of online SKUs; the company may pursue an IPO by 2025.
Why this matters
The Hyderabad pilot extends BigBasket's recent offline push to broaden reach ahead of a potential 2025 IPO, while building on its earlier FDI approval for retailing India-made food products.
Omni-channel is accelerating, up +201000% quarter over quarter.