BigBasket expands offline push to broaden reach ahead of potential 2025 IPO
Tata-owned BigBasket is building an omnichannel grocery network through self-service stores and a large-format supermarket pilot in Hyderabad, aiming to reach more Indian shoppers beyond its online base. The company may seek further funding before a potential IPO.
BigBasket is expanding offline retail through self-service stores and a Hyderabad supermarket pilot, pursuing an omnichannel strategy to widen its India customer base. Tata-owned grocer may raise further funding before a potential 2025 IPO amid competition from Amazon, Reliance and Flipkart.
Why this matters
The expansion extends BigBasket’s January 2023 offline-push signal and follows its 2017 FDI approval for India-made food retail, showing a renewed effort to build physical reach ahead of a potential IPO.
Omni-channel is accelerating, up +200200% QoQ.