BigBasket’s offline push, resurfacing a January 2023 move, aimed to broaden reach ahead of potential 2025 IPO
Tata-owned BigBasket was building an omnichannel grocery model through self-service stores and a large-format supermarket pilot in Hyderabad, per a January 2023 report resurfacing now. GlobalData said physical retail could extend its reach beyond online shoppers, while the company weighed further fundraising ahead of a possible IPO by 2025.
Tata-owned BigBasket is expanding offline through self-service outlets and a Hyderabad supermarket pilot, pursuing an omnichannel grocery strategy. GlobalData says physical stores can widen its Indian customer base; BigBasket may raise more capital ahead of a potential 2025 IPO.
Why this matters
The resurfaced January 2023 offline plan aligns with the recent signal on BigBasket expanding its offline grocery push, while its FY26 move to 40 cities amid a 66% wider loss points to a more selective footprint.
Omni-channel signals are accelerating, up 196900% QoQ.