BigBasket’s offline retail push could broaden its India customer base
BigBasket’s planned focus on offline retail is expected to widen its customer base in India and support its expansion plans, according to GlobalData. The underlying Financial Express report was inaccessible, so details on formats, locations and timing could not be verified.
BigBasket’s planned focus on offline retail is expected to widen its customer base in India and support expansion plans, according to GlobalData. The underlying Financial Express article was inaccessible due to a 403 error.
Why this matters
The plan follows BigBasket's January 2023 Hyderabad supermarket pilot and recent signals on an expanding offline grocery footprint to broaden reach and support IPO ambitions.
Omni-channel is steady, with 1,639 signals in the past 90 days; no QoQ comparison was provided.