BigBasket's offline grocery push resurfaces: Hyderabad supermarket pilot from January 2023
Tata-owned BigBasket had been building an omnichannel grocery model through self-service stores and a large-format Hyderabad pilot launched in January 2023, while retaining its broader assortment online. The strategy was designed to reach more Indian shoppers and support longer-term expansion plans.
Tata-owned BigBasket is expanding offline retail through self-service outlets and a Hyderabad supermarket pilot, pursuing an omnichannel strategy to broaden its Indian customer base. It retains online as the core assortment channel and may pursue an IPO by 2025.
Why this matters
The resurfaced Hyderabad pilot follows signals on BigBasket building an offline grocery footprint for broader reach and IPO ambitions, while FY25 revenue declined amid intensifying quick-commerce competition.
Omni-channel remains steady, with 1,635 signals recorded over the past 90 days.