BigBasket's Hyderabad supermarket pilot resurfaces from its early-2023 offline grocery push
Tata-owned BigBasket had widened its omnichannel grocery strategy through self-service stores and a large-format Hyderabad pilot back in January 2023, aiming to reach more Indian shoppers beyond online delivery. The company had raised $200 million from Tata Digital and flagged a potential IPO by 2025.
Tata-owned BigBasket is widening its omnichannel grocery strategy through self-service outlets and a Hyderabad large-format pilot, seeking broader Indian reach amid online-grocery competition. It raised $200 million from Tata Digital and is considering an IPO by 2025.
Why this matters
The 2023 pilot precedes signals that BigBasket built an offline grocery footprint to broaden reach and support IPO ambitions, while its FY25 revenue declined amid intensifying quick-commerce competition.
Omni-channel is steady, with 1,629 signals in the past 90 days; no QoQ change figure was provided.