BigBasket’s offline push, resurfacing a January 2023 move, aims to widen its grocery customer base
Tata-owned BigBasket had been building an omnichannel grocery network through self-service outlets and a large-format supermarket pilot in Hyderabad, a move dating back to January 2023 that is resurfacing now. GlobalData says physical stores could broaden its reach as competition intensifies, while online remains central to its assortment strategy.
Tata-owned BigBasket is expanding offline through self-service outlets and a Hyderabad supermarket pilot to build an omnichannel grocery presence. GlobalData says physical stores can widen its India customer base amid competition, while online remains central to its assortment strategy.
Why this matters
The move follows recent signals on BigBasket’s resurfacing offline grocery push, its January 2023 physical-store bet, and plans to broaden reach beyond its digital grocery base.
Omni-channel is steady, with 1,763 signals recorded in the past 90 days.