BigBasket's January 2023 bet on physical stores to broaden its grocery reach in India resurfaces
Resurfacing a January 2023 move: Tata-owned BigBasket was building out an offline grocery presence through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, aiming to reach shoppers who still prefer stores. Physical outlets were set to stock roughly one-tenth of its online assortment.
Tata-owned BigBasket is expanding offline retail to build an omnichannel grocery business, with self-service stores in Bengaluru and a large-format pilot in Hyderabad. GlobalData says the move can reach offline-preferring shoppers amid intensifying competition from Amazon, Reliance and Flipkart.
Why this matters
The 2023 store push aligns with a recent signal on BigBasket broadening beyond digital grocery, while FY26 signals show revenue growth alongside widening B2C and overall losses.
Omni-channel is steady, with 1,676 signals recorded over the past 90 days; no QoQ change was provided.