BigBasket bets on offline stores to broaden reach beyond its digital grocery base
BigBasket is extending its omnichannel strategy with self-service outlets and a large-format supermarket pilot in Hyderabad, aiming to capture shoppers who still favour physical grocery stores. The company plans a narrower in-store assortment than online while retaining digital depth.
BigBasket is expanding offline retail through self-service outlets and a Hyderabad supermarket pilot to widen its India customer base. GlobalData says the omnichannel push addresses persistent grocery-store preference, while BigBasket retains online depth and considers fundraising or an IPO by 2025.
Why this matters
The offline move follows BigBasket’s FY26 results, where losses widened 66% to ₹3,073 crore despite 7.7% revenue growth, and aligns with a recent signal that its offline push could broaden its India customer base.
Omni-channel is steady, with 1,670 signals recorded in the past 90 days.