Beyond Appliances opens second South India experience store in Bengaluru, plots metro and tier 2/3 push
Smart kitchen brand Beyond Appliances launched its Bengaluru experience store as part of a 12-18 month rollout across Mumbai, Delhi, Chennai and Pune. The DTC-led player is rebalancing its mix from 80% online to 60% offline, targeting 2X YoY growth on the back of South India which already drives 40% of revenue.
Smart kitchen brand Beyond Appliances opened its second South India experience store in Bengaluru, with plans for Mumbai, Delhi, Chennai, Pune outlets and tier 2/3 expansion to rebalance from 80% online to 60% offline sales.