Asus to localise gaming laptop production in Chennai, targeting 25-30% of India demand
Asus will begin manufacturing gaming laptops in India this financial year via an EMS partner in Chennai, claiming first-mover status in the category. The move aims to localise 25-30% of its India demand, reducing import reliance amid tightening laptop import rules.
Asus will begin manufacturing gaming laptops in India this financial year through an EMS partner in Chennai, aiming to localise 25-30% of its India demand — claiming first-mover status in the gaming laptop category.
Why this matters
Asus joins a broader shift among PC OEMs localising India production under tightening import rules, but stakes a specific claim on the gaming laptop segment as a first-mover.
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