Vijay Sales launches Back-to-School sale, drops MacBook entry price to Rs 60,490
Electronics retailer Vijay Sales has rolled out a Back-to-School promotion across its stores and website, anchored by an Apple MacBook deal starting at Rs 60,490. The campaign spans laptops, tablets, smartphones, audio and accessories, layered with HDFC and ICICI bank card offers worth up to Rs 7,500.
Vijay Sales launches Back-to-School sale across stores and website with discounts on Apple MacBooks starting Rs 60,490, plus deals on laptops, tablets, smartphones, audio and accessories, supported by bank card offers from HDFC, ICICI and others.
Why this matters
Follows Vijay Sales' Rs 13,600 cr FY26 sales target and PE rebuff, with the retailer leaning on aggressive seasonal promotions and bank tie-ups to drive reinvestment-led growth across categories.
Omni-channel activity holding steady at 374 signals over the past 90 days.