Global RAM Crunch Threatens 20-45% Price Hikes on India Laptops, Smartphones as Tata Debuts Sierra EV

AI-driven memory demand has pushed RAM prices up 4.5x, squeezing consumer electronics retail across Apple, Dell, HP and ASUS lines with expected 20-45% hikes. Meanwhile WhatsApp's username rollout draws MeitY scrutiny and Tata pushes into a crowded EV market with the premium Sierra electric SUV.

— Filed Tue, 7 Jul, 2026, 14:16 IST · Source Business Today · Latest · Updated

Global RAM shortage from AI demand pushes consumer electronics prices up 20-45%, affecting India laptop/smartphone retail. WhatsApp usernames roll out amid MeitY concerns. Tata launches Sierra EV, a premium electric SUV, into India's crowded EV market.