Tanishq's US growth push, resurfacing its January 2023 first New Jersey store opening
Titan's jewelry brand saw a diaspora-led opening in the US in January 2023 and was preparing expansion to additional cities, including Chicago, while adapting its assortment, design and store format for American shoppers.
Tanishq, Titan’s jewelry brand, opened its first US store in New Jersey and plans expansion including Chicago. The company sees a large diaspora-led opportunity but is adapting products, designs and store formats for American consumers.
Why this matters
Tanishq’s US expansion follows its recent signal flagging opportunity for Indian retail brands after its America entry. Recent pricing signals also showed Tanishq’s 22K gold quote ₹45–₹60/g above Joyalukkas and Malabar.
Store openings are steady, with 1,328 signals recorded in the past 90 days.