Apparel brands ditch static size curves for store-level demand intelligence
Retailers are abandoning size distribution based on historical averages, instead treating each size as a micro-market and using real-time demand signals to continuously tune store-level inventory mixes.
Apparel brands are shifting size planning from static distribution based on historical averages to demand intelligence, treating each size as a micro-market and continuously refining store-level mixes using real-time demand signals.