Amul cuts prices on 700 products to pass on full GST reduction to consumers
Amul (GCMMF) has reduced prices across roughly 700 products spanning butter, ghee, cheese, paneer, ice cream and chocolates, passing the entire GST rate-cut benefit to customers with no margin retained by the company or distributors.
Amul cut prices on about 700 products including butter, ghee, cheese, paneer, ice cream and chocolates to pass the full GST rate-cut benefit to consumers, with no portion retained by the company or distributors.
Why this matters
The cut contrasts with recent Amul moves: it and Mother Dairy flagged a 3-4% milk price hike as El Niño threatened fodder supply, signaling pricing pressure even as GST relief now lowers consumer costs.
Retail-brand activity is steady with 2,075 signals logged over the past 90 days.