Amul crosses Rs 1 lakh crore turnover in FY26, a first for an Indian food brand at 80
GCMMF's Amul becomes India's first food brand to top Rs 1 lakh crore in FY26. Marketers credit its cooperative model, the enduring Amul girl mascot (since 1966) and relentless moment-marketing, spending just 1% of revenue on marketing while reaching 1 million outlets across 50 countries.
Amul (GCMMF), turning 80, became India's first food brand to cross Rs 1 lakh crore turnover in FY26. Marketers laud its cooperative model, iconic Amul girl mascot and consistent moment-marketing that keeps it top of mind across generations.
Why this matters
The turnover milestone follows Amul's ₹700-crore Bengal dairy project and groundbreaking on what it bills as the world's largest curd plant, signaling continued capacity and category expansion.
Retail-brand signals accelerating, up 328500% QoQ.