Amazon leans on Summer Beauty Event to cement premium beauty ambitions
Amazon wrapped its fourth-annual two-week Summer Beauty Event with discounts up to 50%, part of a broader push to become a premium beauty destination. Front Row pegs Amazon's U.S. beauty revenue at $8B in Q1 2026, underscoring scale even as prestige credibility remains the open question.
Amazon wrapped its fourth-annual two-week Summer Beauty Event with up to 50% discounts, as it pushes to become a premium beauty destination. Per Front Row, Amazon hit $8B in U.S. beauty revenue in Q1 2026.