AJIO names ex-Coupang exec Sandeep Karwa as CEO; Vineeth Nair elevated to fashion group role

Reliance Retail has appointed former Coupang Taiwan head Sandeep Karwa as CEO of AJIO, succeeding Vineeth Nair. Nair takes on a broader mandate across Reliance's fashion and lifestyle portfolio, including Reliance Brands, as the group sharpens its play against Myntra, Flipkart, Nykaa Fashion and Tata CLiQ.

— Filed Wed, 20 May, 2026, 11:16 IST · Source Entrackr · Updated

Reliance Retail's fashion e-commerce arm AJIO has appointed former Coupang Taiwan head Sandeep Karwa as CEO, replacing Vineeth Nair, who moves to a broader strategic role overseeing Reliance Retail's fashion and lifestyle business including Reliance Brands.