AI shopping assistants lift Indian ecommerce conversions 2-3X as discovery shifts to ChatGPT, Gemini
Myntra's Maya, Flipkart's Flippi and Meesho's Vaani are converting 6-10% of AI-assisted shoppers versus 1-3% baseline, with Myntra reporting 2X uplift. 41% of Indians now use AI shopping tools, pressuring marketplaces as discovery migrates to ChatGPT and Gemini. D2C brands race to embed AI across funnels.
AI shopping assistants like Myntra's Maya, Flipkart's Flippi and Meesho's Vaani are reshaping Indian ecommerce, lifting conversions 2-3X. D2C brands integrate AI tools while marketplaces face relevance risk as discovery shifts to ChatGPT/Gemini. Includes funding roundup.
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