Aditya Birla Health targets under-35s with new health cover
Aditya Birla Health Insurance has launched a health-focused plan for younger consumers, a segment representing under 15% of health policies despite 65% of India’s population being below 35. Gross written premium rose 50% year-on-year to Rs 2,196 crore at end-June, while net profit reached Rs 18 crore.
Aditya Birla Health Insurance launched a health-focused plan for younger consumers, aiming to raise under-35 insurance adoption. The insurer reported 50% year-on-year gross written premium growth to Rs 2,196 crore and turned profitable with Rs 18 crore net profit at end-June.
Why this matters
The launch follows recent Activ Yuva signals focused on the 25–35 insurance gap and insurance rewards linked to sleep, steps and diet.
Retail-brand signals are accelerating, up 97,750% QoQ.