Aditya Birla Health targets retail and group share gains via digital partnerships
Aditya Birla Health Insurance plans to outgrow the sector in retail and group health cover, using digital-platform partnerships to reach younger consumers. The insurer has launched Activ Yuva, a wellness-linked plan, after gross direct premium grew 29.38% year on year last fiscal.
Aditya Birla Health Insurance aims to outgrow the industry and raise retail and group market share through partnerships with digital platforms targeting young consumers. It launched Activ Yuva, a wellness-linked health plan, after reporting 29.38% premium growth last financial year.
Why this matters
The strategy extends Aditya Birla Health’s recent Activ Yuva launch, which targets under-35s and links sleep, steps and diet to insurance rewards.
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