Aditya Birla Health launches Activ Yuva for India’s 25–35 insurance gap
Aditya Birla Health Insurance has introduced Activ Yuva, a wellness-linked plan for 25–35-year-olds, pairing rewards with OPD benefits and cover increases. The insurer is targeting a cohort it says has health-insurance penetration below 15%, following about 50% growth in Q1 FY27.
Aditya Birla Health Insurance launched Activ Yuva, a wellness-linked health plan for Indians aged 25-35. The insurer aims to tap low insurance penetration in the segment through lifestyle rewards, expanding coverage benefits and engagement between medical claims.
Why this matters
Activ Yuva extends Aditya Birla Health Insurance’s recent push to link sleep, steps and diet to insurance rewards, adding a plan aimed at 25–35-year-olds.
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