Michigan Milk Producers Association
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Amul rewires distribution: four temperature highways, red/blue ocean SKU cards, 100 launches in 12 months
Post Rs 1 lakh crore turnover, Amul is restructuring 20,000 distributors and 2.8M retailers into temperature-based highways, palletising dispatches for 30-50% storage gains, and letting distributors pick from 500 SKU cards. Blue ocean SKUs already clock Rs 10 crore/month as it pushes into pizza, protein shakes, US, EU and Africa.
ET Small Business · 5/21/2026, 7:56:55 AM
Amul Splits Distribution Into Four Highways, Hands 10,000 Distributors Red/Blue Ocean SKU Cards
Post INR 1 lakh crore turnover, Amul restructures into ambient, chilled, fresh and frozen channels with palletised dispatches. Distributors self-select from 200 red-ocean and 300 blue-ocean SKU cards, unlocking 30-50% storage gains. Blue-ocean lines already clock INR 10 crore/month as Amul pushes into US, EU and Africa.
ET Brand Equity · 5/20/2026, 5:16:06 AM