Amul rewires distribution: four temperature highways, red/blue ocean SKU cards, 100 launches in 12 months
Post Rs 1 lakh crore turnover, Amul is restructuring 20,000 distributors and 2.8M retailers into temperature-based highways, palletising dispatches for 30-50% storage gains, and letting distributors pick from 500 SKU cards. Blue ocean SKUs already clock Rs 10 crore/month as it pushes into pizza, protein shakes, US, EU and Africa.
Amul, after crossing Rs 1 lakh crore turnover, is restructuring distribution into four temperature-based highways and red/blue ocean SKU cards, letting distributors pick assortments. It is also palletising dispatches and expanding to small pincodes, US, EU and Africa.