Amul rewires distribution: four temperature highways, red/blue ocean SKU cards, 100 launches in 12 months

Post Rs 1 lakh crore turnover, Amul is restructuring 20,000 distributors and 2.8M retailers into temperature-based highways, palletising dispatches for 30-50% storage gains, and letting distributors pick from 500 SKU cards. Blue ocean SKUs already clock Rs 10 crore/month as it pushes into pizza, protein shakes, US, EU and Africa.

Post Rs 1 lakh crore turnover, Amul is restructuring 20,000 distributors and 2.8M retailers into temperature-based highways, palletising dispatches for 30-50% s

ET Small Business · 5/21/2026, 7:56:55 AM · Ask about this →

Amul + Hindustan Unilever + Michigan Milk Producers Association + Nestle +