VR Mall
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Signals
Miraggio opens first experiential store at VR Mall Chennai, plans 10+ metro outlets in FY
D2C handbag label Miraggio is moving omni-channel with its debut physical store in Chennai, anchoring a 10+ store metro rollout this fiscal. The launch signals rising offline appetite among digital-first accessories brands chasing premium mall footfall.
YourStory · Capital · 5/22/2026, 9:57:19 AM
Miraggio goes offline with debut Chennai store, plans 10+ outlets in FY26
Digital-first handbag label Miraggio launched its first experiential store at VR Mall Chennai, marking its offline debut. The D2C brand plans 10+ physical stores across metros this fiscal, betting on retail to drive both growth and brand equity.
Retail4Growth (HTML list) · 5/21/2026, 8:07:00 AM