Half a dozen brands across sports drinks, bats, nutrition and footwear are chasing IPL breakout Vaibhav Sooryavanshi after his 776-run, 237.30-strike-rate season. Deals are pegged at ₹1 crore versus an earlier ₹50 lakh benchmark, with Complan and Google Pay already onboard and Rajasthan Royals gatekeeping new signings.

ET Retail · 6/2/2026, 4:16:17 AM

May UPI volumes rose 4% MoM to 23.20 billion transactions; value climbed 3% to ₹29.90 trillion. Daily run-rate hit 748 million transactions and ₹96,465 crore. PhonePe holds 46.2% volume share, Google Pay 33%, Paytm 8%. Average ticket size has shrunk to ₹1,313 from ₹1,848 in 2021 as UPI penetrates everyday and quick-commerce spend.

The Hindu BusinessLine · 6/1/2026, 3:07:04 PM

UPI clocked 23.2 Bn transactions worth ₹29.9 Lakh Cr in May 2026, up 3.8% MoM and 24% YoY in volume. PhonePe (47.07%) and Google Pay (33.54%) still command 80%+ share, with Paytm trailing at 8.10%. NPCI is weighing shared soundbox infra and a 30% market-share cap by December 2026.

Inc42 · Buzz · 6/1/2026, 8:03:57 AM

UPI volume hit 23.2 Bn in May 2026 (+3.8% MoM, +24% YoY) with value at ₹29.9 Lakh Cr. PhonePe holds 47.07% and Google Pay 33.54%, leaving Paytm at 8.10%. NPCI is reviving the 30% market share cap deadline to Dec 2026 and planning shared soundbox infrastructure for merchants.

Inc42 · 6/1/2026, 8:03:42 AM

India's UPI rail processed 23.2 billion transactions worth Rs 29.90 lakh crore in May 2026, averaging 748 Mn daily transfers and Rs 96,465 crore in daily value. Volumes grew 3.8% MoM. PhonePe leads with 46.2% share, followed by Google Pay (33%) and Paytm (8%); smaller apps are pushing NPCI for a level playing field.

Entrackr · Newsletter · 6/1/2026, 4:37:37 AM

Zomato is targeting India's $25 Bn healthy F&B opportunity with a subscription-led meal-plan feature in three metros, while peers like PhonePe (47% UPI share) and TBO Tek dominate adjacent newsletter headlines.

Inc42 · 5/29/2026, 2:34:58 AM

PhonePe processed 1,033 Cr UPI transactions worth ₹14.31 Lakh Cr in April 2026, lifting share to 47.07%. Google Pay held 33.54% and Paytm 8.10%. Total UPI volumes dipped 1.3% MoM to 2,235 Cr but grew 25% YoY. NPCI is exploring interoperable soundboxes and revisiting the 30% market share cap.

Inc42 · Buzz · 5/28/2026, 7:48:22 AM

PhonePe processed 10.33 billion UPI transactions in April 2025, its second straight month above the 10 bn mark, commanding 46.2% volume and 49.3% value share worth Rs 14.31 lakh crore. Google Pay (7.36 bn) and Paytm (1.77 bn) trailed. Grocery led merchant categories with 3.72 bn transactions worth Rs 80,449 crore.

Entrackr · 5/27/2026, 9:38:24 AM

PhonePe processed 10.33 billion UPI transactions in April, holding 46.2% volume share and 49.3% value share at Rs 14.31 lakh crore. Google Pay trailed at 7.36 billion and Paytm at 1.77 billion of the 22.34 billion total. Grocery and supermarkets led merchant categories with 3.72 billion transactions worth Rs 80,449 crore.

Entrackr · 5/27/2026, 9:22:29 AM

NPCI is developing a common interoperable soundbox letting merchants accept payments from any UPI app on a single device. The move reduces hardware duplication for India's kiranas but squeezes Paytm (1.5 Cr subscription merchants) and PhonePe (9.19 Mn devices), whose soundbox rentals underpin offline monetisation as UPI hit 22.35 Bn April transactions.

Inc42 · 5/18/2026, 6:42:21 AM