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India ad market to scale from $21B to $33B by 2030 as AI shifts marketers to advertising-led growth: Redseer
Redseer report sees AI-driven retail media and agentic commerce reshaping India's ad ecosystem, with Meesho piloting agentic models and InMobi, Affle scaling adtech. Programmatic now 80-85% of digital spend; closed ecosystems hold 70-80% share, delivering 10-20% eCPM uplift and 10-30% conversion gains.
ET Brand Equity · 5/21/2026, 4:52:18 AM
India ad market to leap from $21B to $33B by 2030 as AI shifts focus to measurable advertising: Redseer
Redseer projects India's ad spend to grow from USD 21B to USD 33B by 2030, outpacing 10% global growth. Digital now 76% of spend, 80-85% programmatic. Retail media, agentic commerce (Meesho piloting) and adtech players InMobi, Affle, mFilterIt positioned to benefit from AI-native targeting delivering 2.4x lift.
ET BrandEquity · 5/21/2026, 4:51:57 AM