Pintola
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Swiggy Instamart logs 150% surge in protein orders; 10,000 SKUs now stocked
Two-year order growth of 150% spans 10,000 protein SKUs on Instamart, with protein chips (+300%), yogurt (+280%) and milkshakes (+225%) leading the pack. Peanut butter tops searches; tofu up 87%. Demand is spreading from Bengaluru and Mumbai into Nagpur, Jaipur, Guwahati and Visakhapatnam.
Business Today · Latest · 5/27/2026, 11:10:30 AM
Instamart's protein orders surge 150% in two years as eggs, paneer top carts
Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.
Business Today · Latest · 5/27/2026, 3:51:54 AM