IDSA report shows India's direct selling industry grew just 4% to Rs 23,021 crore in FY25, with 58% of 93 lakh direct sellers flagging Amazon, Flipkart and quick-commerce as a key competitive threat. Wellness leads category mix at 60%, cosmetics 26%; Maharashtra tops states at 15.31%.

ET Retail · 5/20/2026, 6:05:20 AM

IDSA's annual report shows the sector grew just 4% YoY to Rs 23,021 crore in FY25, with 58% of sellers flagging intensifying competition from e-commerce, D2C and quick-commerce platforms reshaping price, delivery and digital expectations. Wellness leads at 60% share; 93 lakh sellers, 48% women.

ET Small Business · 5/19/2026, 12:36:58 PM