Bengaluru-based jewellery brand GIVA has signed actor Kriti Sanon as brand ambassador and strategic investor, deepening a creative partnership. The move follows a ₹530 crore Series C led by Creaegis, with capital earmarked for retail expansion, tech, supply chain, and lab-grown diamonds across 300+ stores.

ET Small Business · 5/26/2026, 11:28:30 AM

D2C jewellery player GIVA has roped in actor Kriti Sanon as both investor and brand ambassador. The brand operates 350+ stores across 55 cities, clocked ₹518 Cr FY25 revenue (up 89%) but with widening losses of ₹72.3 Cr. Total funding stands at $102 Mn including a recent ₹530 Cr round.

Inc42 · 5/25/2026, 8:21:12 AM