GIVA ropes in Kriti Sanon as brand ambassador and strategic investor

Bengaluru-based jewellery brand GIVA has signed actor Kriti Sanon as brand ambassador and strategic investor, deepening a creative partnership. The move follows a ₹530 crore Series C led by Creaegis, with capital earmarked for retail expansion, tech, supply chain, and lab-grown diamonds across 300+ stores.

GIVA signed Kriti Sanon as brand ambassador and strategic investor, following a ₹530 crore Series C led by Creaegis to fuel 300+ store expansion.

ET Small Business · 5/26/2026, 11:28:30 AM · Ask about this →

GIVA + Creaegis + Edelweiss Discovery Fund + Epiq Capital + Premji Invest +