GIVA ropes in Kriti Sanon as brand ambassador and strategic investor
Bengaluru-based jewellery brand GIVA has signed actor Kriti Sanon as brand ambassador and strategic investor, deepening a creative partnership. The move follows a ₹530 crore Series C led by Creaegis, with capital earmarked for retail expansion, tech, supply chain, and lab-grown diamonds across 300+ stores.
GIVA names actor Kriti Sanon as brand ambassador and strategic investor, deepening creative partnership. Follows ₹530cr Series C led by Creaegis; capital aimed at retail expansion, tech, supply chain, and lab-grown diamonds across 300+ stores.
Why this matters
Builds on GIVA's aggressive expansion playbook: a ₹270 crore BlackSoil-led debt round and Series C funding are fueling its push to 300+ stores by FY26, now amplified by celebrity equity.
Retail-brand activity holding steady with 624 signals over the past 90 days.