GIVA signs Kriti Sanon as investor and brand ambassador amid lab-grown diamond push
D2C jewellery player GIVA has roped in actor Kriti Sanon as both investor and brand ambassador. The brand operates 350+ stores across 55 cities, clocked ₹518 Cr FY25 revenue (up 89%) but with widening losses of ₹72.3 Cr. Total funding stands at $102 Mn including a recent ₹530 Cr round.
D2C jewellery brand GIVA has signed actor Kriti Sanon as investor and brand ambassador. GIVA operates 350+ stores across 55 cities, posted ₹518 Cr FY25 revenue (up 89%) with widening losses, and is betting on lab-grown diamond demand.
Why this matters
Builds on GIVA's celebrity-led playbook after its viral Anushka Sharma Heer campaign, and follows a ₹270 Cr BlackSoil debt round funding its push to 300+ stores by FY26.
Retail-brand activity steady with 572 signals in the last 90 days.
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