Goafest 2026
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Goafest 2026: CMOs from Zepto, Godrej, Visa converge on hybrid in-house-agency model
At Goafest 2026, marketing leaders from Zepto, Godrej Consumer Products, Visa, HDFC Bank and IBM debated in-house vs agency models, measurement accountability and AI's role. Consensus: hybrid structures that balance speed, creativity and business outcomes are winning, with top advertisers running 10-30 campaigns a month.
Financial Express · BrandWagon · 5/23/2026, 3:31:26 PM
At Goafest 2026, India Inc urged to graduate from 'Brand India' to building global brands
Prasoon Joshi, Rajiv Kumar and Perfetti's Nikhil Sharma pushed Indian marketers beyond low-cost FMCG playbooks toward premium innovation and global brand-building. LinkedIn flagged India's rising professional 'prosumer' as the next high-value target cohort.
Financial Express · BrandWagon · 5/20/2026, 6:55:27 PM