At Goafest 2026, India Inc urged to graduate from 'Brand India' to building global brands
Prasoon Joshi, Rajiv Kumar and Perfetti's Nikhil Sharma pushed Indian marketers beyond low-cost FMCG playbooks toward premium innovation and global brand-building. LinkedIn flagged India's rising professional 'prosumer' as the next high-value target cohort.
At Goafest 2026, Prasoon Joshi, Rajiv Kumar and Perfetti's Nikhil Sharma urged India to move beyond low-cost FMCG models toward premium innovation and global brand-building. LinkedIn highlighted India's emerging professional 'prosumer' as a high-value target for marketers.
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