Goafest 2026: CMOs from Zepto, Godrej, Visa converge on hybrid in-house-agency model

At Goafest 2026, marketing leaders from Zepto, Godrej Consumer Products, Visa, HDFC Bank and IBM debated in-house vs agency models, measurement accountability and AI's role. Consensus: hybrid structures that balance speed, creativity and business outcomes are winning, with top advertisers running 10-30 campaigns a month.

Zepto, Godrej, Visa, HDFC Bank and IBM CMOs at Goafest 2026 back hybrid in-house-agency models as top brands run 10-30 campaigns a month.

Financial Express · BrandWagon · 5/23/2026, 3:31:26 PM · Ask about this →

Goafest 2026 + Famous Innovations + Godrej Consumer Products + HDFC Bank + IBM + Visa + Zepto +